We're passionate about story, because story sells.
Our brains get stuck in basic patterns which we as marketers ignore at our peril.
Skeptical? Sing 'Twinkle, Twinkle, Little Star' but leave out the last word, 'are'.
You felt the inner tension, didn't you?
Or imagine if Forrest Gump married Jenny in college and got a job at IBM. You'd never watch another Tom Hanks movie.
We're wired like that. And it's so predictable that we can work with it. The best marketers reverse engineer the human brain and create a message that presses all these evolutionary buttons.
Donald Miller, author of Building a Storybrand calls it the SB7 framework. Every great story has seven distinct parts:
BOOM. Pick your favorite movie and see if it lines up to the framework. It does, guaranteed.
Why does this matter?
Because you're sending a message (that's easy) but it needs to be received, to be processed.
Your company's offer is four hot coffees from Starbucks. The story you craft is that paper maché holder that lets you carry all four in one hand until you get to the office. Without one, you're screwed.
Until your brand presents a story with the customer as the hero, you're sending information that humans just aren't equipped to process. Package your offer in a story, and your customer will understand. When the customer understands, they buy. You win.
Does your brand provide the coffee holder with the coffee? If the answer isn't a clear 'yes', you could be leaving serious growth and customer engagement on the table.
We're passionate about story. And the right story could grow your business. Let's talk.